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Paul Rand: A Designer's Art
Yale University Press
Paul Rand (1914-1996) was one of the world's leading graphic designers. This book brings together many of
Rand's best essays on design, and a wide selection of his brilliant graphic work from the thirties to the mid 1980's.
Discussion topics include the humor in design, the trademark, the role of symbols, the art of the package.
 Available at amazon.com
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Digital Dreams: the Work of the Sony Design Center
Paul Kunkel
Universe Publishing
The Sony Design Center is responsible for nearly 2,000 new products, concepts, packaging schemes and design
strategies every year. "Digital Dreams" reveals the corporation's technique and design philosophy at work.
Available at amazon.com
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Designing Business: Multiple media, Multiple disciplines
Clement Mok
Adobe Press (Out of print)
From the foreword: "Businesses are undergoing transition from paper and broadcast formats to a hybrid of
dynamic media that harnesses the power of computers and software. For the first time in history, a business
can economically communicate with all of its employees, business partners and customers at the same time.
Businesses that use the computing medium to provide valuable information and visual richness and to establish
valuable relationships will be the winners."
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World Trademarks: 100 Years
Graphis
Encyclopedic survey of the history of logo design of the last one hundred years.
Available at graphis.com
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The Print Magazine collection
Browse this collection of books about trademarks and corporate identity.
Print Bookstore
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