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More thoughts on branding: artilces

Communication Arts: Design Masters
Learn from these great masters. Communication Arts published online these three profiles from their archives:
Paul Rand, Margaret Larsen and Saul Bass

Communication Arts' editorials
A collection of editorials on design issues

A Client's Guide to Design
Developed by AIGA (American Institute of Graphic Arts), this online article gives realistic, useful information about the design process between design firms and their clients.
Read the article

What High-Tech Managers Need to Know About Brands
This excellent article from Harvard Business Review, July-August 1999, can be ordered online.
Abstract and purchasing information

Design Management Institute publications
DMI Journal's articles discussing brand, communication design and other design topics can be purchased online. Free download is available for registered members.
Search DMI publications
Winter 2001 issue: Designing Identity - Designing Brand: Developing and managing customer perceptions
 








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