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Building global awareness

Background
Maebashi University is a Japanese Christian university located 100 miles from Tokyo. The University wanted to increase awareness of its strong educational offerings and underscore its focus on globalization.

Solution
The university came to Hill for a new identity that would position it as an international educational venue. Each element of the identity designed by Hill represents one of the university’s four key pillars: Humanity, Global Unity, Faith and Celebration of Life and Learning. The elements come together to form a whole. The resulting mark is dynamic and bold, in keeping with the school’s philosophy.








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