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A refined new image |
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Background
A major force in the oil industry, Gulf Liquids has been highly successful at forming strategic relationships with major oil refiners and providing the technological expertise and capital needed to extract additional revenues from various refining by-products. The company wanted an identity that would build on its success and raise brand awareness among major oil refiners and investment banks.
Solution
Gulf Liquids looked to Hill to create a strong identity focused on the company's three major operating pillars: technology, innovation and performance. The logo plays upon the company's extraction of seven key gases from the refining process.
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