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A brand on the move |
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Background
Concretos is the largest distributor of construction grade concrete in Mexico. While the company was highly successful, it suffered from low brand awareness.
Solution
Concretos’ fleets of trucks were moving billboards all over Mexico. Hill recommended painting the trucks bright colors to give them a distinctive look. Red and yellow were then used to create a strong, memorable brand identity. This project was a partnership with Quali Communications in Monterrey, Mexico.
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