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Branding tropical luxury |
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Background
Maho is one of the largest resorts located on the beautiful Caribbean island of St. Maarten. Maho wanted to reposition itself as the top hotel on the island. A major architectural, interior and graphic design overall was undertaken to accomplish this goal.
Solution
Hill worked with Maho Resort & Casino to create a complete branding program. The project included a new identity for the hotel and identities for each of the hotel's restaurants and bars. Maho wanted an image that evoked a feeling of gracious elegance. Hill used a stylized palm branch as the main element of the identity to communicate leisure and tropical oasis.
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