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Online marketing of high-end hotels |
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Background
Small Chic Hotels is an e-business that allows individuals to locate and make reservations at fine hotels and exotic resort destinations around the world. As a new company, Small Chic needed an identity and a brand strategy.
Solution
Hill designed an identity for Small Chic that was elegant, upscale, and conservative, in keeping with the style of its hotel offerings. Hill’s interface was designed to feature the distinct attributes of each hotel and resort. A database and search engine allow for an easy destination search. The client edits and adds content to the database through a browser-based publishing solution designed by Hill called HillPublisher.
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