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The HILL Approach
Lady Walton Cookies
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The Great Chocolate Cover Up
Cookies take a bigger bite of the market

Background
In 1988, Susan Walton, a nationally known polo player, founded Lady Walton's Cookies. While the company's cookies and cakes had received acclaim from connoisseurs of fine foods around the world, it wanted to rebrand itself with distinctive packaging to broaden its appeal.

Solution
Hill created a series of packages that elegantly showcased the truly unique European-style wafer cookies.








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