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Juice–Fresh squeezed juice, fresh package solution |
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Background
The Japanese distributor of Sunkist products wanted to create greater brand awareness for its 100% juice product. It was important to communicate that the juice was healthier and that it was Sunkist.
Solution
Hill developed a clean graphic look for the packaging, using photography instead of illustration to give it a stronger shelf presence and to set it apart from competitors. The bright, clean design underscores the Sunkist brand and conveys the message that the product is fresh and healthy.
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