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The HILL Approach
Lady Walton Cookies
PepsiCo
Navi
Sunkist 100% Juice
Sunkist Natural Fruit Juice Drink
JCB
Compaq Services
The Great Chocolate Cover Up
Fresh, fun and delicious

Background
Morenaga also wanted a new look for its Sunkist fruit juice drink to make it more appealing to a youthful market.

Solution
Hill’s packaging solution used bright colors and clean graphics to give the product a stronger shelf presence. The packaging design is fun and lively, and conveys the message that the product is healthy and, of course, Sunkist.








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