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Branding Compaq’s service offerings |
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Background
Compaq needed a brand for its newly created Compaq Services business unit. It was important to develop a branding system for all of the unit's service offerings.
Solution
Hill designed a three-dimensional box, similar to packaging used for software, to hold service literature and create a bold shelf presence. The Compaq service identity was created using a family of high-impact colors to differentiate the different product types.
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