|
|
 |
|
|
|
|
|
|
An exclusive property offering |
|
|
|
|
|
Background
Famed actor Michael Douglas purchased a ranch in Aspen, Colorado, with plans to develop only 12 home sites. He needed marketing materials and a marketing strategy that would appeal to a very high-end residential property buyer.
Solution
Hill positioned the property as a private ranch, creating marketing materials that were small and bound together in a small leather portfolio. The portfolio was presented as a ranch guide with illustrations and descriptions of flora and fauna found on the property. Sale of the property was immediate. The ranch guide has become a collector’s item.
|
 |
|
|
|
;){kind=small}
;){kind=small}
;){kind=small}
;){kind=small}
;){kind=small}
;){kind=small}
