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A journey to the wild side |
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Background
The concept of Corbett Bishop Safaris began with the idea of customizing East African safaris for clients. Each safari is based on the individual traveler's goals, needs and interests. The company wished to position itself against large safari companies by focusing on its unique, personalized service.
Solution
Keeping Corbett Bishop's competitive advantage in mind, Hill designed a brochure as a personal travel journal. The primary objectives for the brochure were to promote the company's personalized services and to generate greater brand awareness for the company with international travelers. The piece gave Corbett instant credibility among travelers and travel agents.
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